Understanding eLearning Adoption Curve in Retail Business
Posted by Kam Amilthan | Posted in eLearning | Posted on 24-02-2012-05-2008
0
Developing, running and implementing an effective sales training is critical to the success of any retail business. As a retail store manager or owner you know how well a trained sales staff can clear customer’s queries or doubts. In short it’s not the product that makes the sale, but it is the knowledge of the sales staff that can dramatically improve the chances of a sale.
Very often the unsupportive retail staff or insufficient product knowledge of floor staffs are cited as the two main reasons why customers leave the store without buying. However, these issues can be minimized with regular sales training and product education to sales staff.
In the current economic climate many organizations skip instructor-led training sales due to budget cuts and resource constraints. Keeping in mind these constraints, how do you train sales staff without incurring heavy training cost?
The answer lies with eLearning or virtual training. In fact more retail business owners are adopting eLearning to train sales staff.
In fact you too can use eLearning methodologies to:
- Share knowledge and technical specification to sales staff on new products and services
- Improve productivity of sales staff by providing scenarios and simulations on products
- Enhance sales skills through the delivery of sales tips and advice on a regular basis
How retail houses are using eLearning to boost sales?
The welcome news from retail businesses is that, most of them are using eLearning, computer assisted training and even mobile-learning updates to train their sales staff. In a recent, “Towards Maturity Benchmark” survey of 600 companies, it was found that over 77% companies are using eLearning technologies to improve business outcomes.
In the same report, most companies reported that learning delivered through Learning Management Systems helped them to:
- Reduce learning time and improve team competency by 35%
- Enhance faster adoption of IT by 33%
- Increase knowledge retention of sales staff by 33%
Further the report gives a fair projection of how most organizations are sharing learning in the organization through custom-made eLearning modules, mobile learning, and podcasting.
So, where do you stand in the eLearning adoption curve? How are you delivering education and training in your retail store?
eLearning Ideas for you:
If you’re looking to establish cost-effective training in your business, you can’t afford to ignore the tangible business of eLearning. It’s time you invest in innovative eLearning modules that can improve training outcomes, improve customer service and increase store sales.
In case you’re looking for customized eLearning products for your retail store then we would be glad to help you. Get more info on eLearning by availing a demo on eLearning/LMS or contact Easy Authoring reps at any of these numbers, USA: +1 252-661-4256, Aus: +61 (0)2 8860 9175, UK: +44(0) 2088 167 529, and New Zealand: +64 09 889 0328.





Facebook
Twitter
Youtube

